HR Consultancy Solutions > Employee Value Proposition
Define your Employee Value Proposition to attract and retain top talent
What is EVP and why does it matter?
Your Employee Value Proposition (EVP) is the unique set of benefits, values, and experiences your organisation offers in return for your employees’ skills, capabilities, and contributions. It goes further than just pay and perks, EVP encompasses everything from career growth and company culture to brand reputation and values.
If you’re wondering “what is EVP?”, it’s essentially your promise to employees — why they should join you, stay with you, and grow with you.
Why choose our EVP consultancy service?
We help organisations define, develop, and embed a compelling EVP that reflects their culture, supports their business goals, and speaks to the talent they want to attract. If you're struggling with retention, gearing up for growth, or refreshing your employer brand, our EVP consultancy can be tailored to your needs.
Choose this service to:
Access deep expertise
Benefit from specialist knowledge in employer branding, people strategy, and EVP development.
Get a holistic approach
We consider every part of the employee experience — compensation, development, culture, leadership, and more.
Move faster and smarter
We streamline the EVP process with tools, insight, and proven frameworks that save time and deliver results.
“Working with the team at JourneyHR has been transformational for The Beyond Collective.
The ability to tap into such a broad and deep set of expertise has meant we’ve been able to be heads-up and strategic in our thinking around our culture and people, and at the same time laser-focused on getting the day-to-day details right and consistent.
Our investment in JourneyHR is paying back hugely – as our recent set of awards at the ‘Best Companies To Work For’ show.”
Nic Ost, Beyond
What’s included in our EVP consultancy?
Discovery + assessment
We review your existing EVP (if any) through data analysis, staff surveys, and stakeholder interviews to understand perceptions and identify gaps.
Strategy development
We develop a clear EVP strategy that aligns with your organisational values, brand, business goals, and workforce expectations.
Value proposition design
We articulate your EVP clearly and powerfully — highlighting key selling points for both internal and external audiences.
Implementation support
We help you embed your EVP into your recruitment marketing, HR policies, internal comms, and onboarding processes.
Ongoing measurement + optimisation
We work with you to define success metrics and create a feedback loop for continuous improvement.
What can a strong EVP help you achieve?
Attract and retain talent in a competitive hiring market
Boost employee engagement and build a sense of purpose and belonging
Differentiate your brand as an employer of choice
Improve performance through increased loyalty, motivation, and alignment
Ready to define your EVP?
Let’s create a compelling employee value proposition that reflects who you are — and why people should want to work with you.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!
Aliya Vigor-Robertson
Founding Partner
+44 7979 498 455
aliya@journeyhr.com
Sue Shaw
Founding Partner
+44 7939 992 801
sue@journeyhr.com
Location
JourneyHR
5th Floor, High Holborn House
52–54 High Holborn
London WC1V 6RL
Office Hours
Monday–Friday
9am–5.30pm