HR Policy + Process Consultancy > Appraisal Process
Maximise employee performance with effective appraisals + performance conversations
We’ve worked with many organisations that struggle to get the right performance strategy in place. Time constraints and limited people management skills often turn appraisals into box-ticking exercises with little follow-through.
What are employee appraisals?
Employee appraisals are structured conversations that assess an individual’s performance, achievements, and areas for development and growth.
They’re a valuable tool for feedback, goal-setting, and career development — benefiting both the employee and the organisation. The output of these meetings should have a strong connection to how the individual progresses and develops in the business.
Why appraisals matter for employee growth and organisational success
Appraisals aren’t just admin — they’re a chance to have meaningful conversations that build trust and support personal and professional development. When done right, they create a culture where people feel valued and driven to succeed.
Aligning employee goals with organisational objectives
When employees see how their work contributes to the bigger picture, they feel more engaged and purposeful. Appraisals help make that connection clear. But this only works if managers are confident in leading these conversations. We can equip your leaders with the skills to link business strategy with individual goals, turning reviews into genuine moments of alignment and motivation.
Identifying strengths and development opportunities
No one wants to feel stuck. Appraisals are a chance to recognise achievements and identify where someone can grow. Rather than just reflecting on the past, they shape a personalised path forward — boosting confidence, performance, and job satisfaction.
Consistency across teams and levels
For appraisals to be trusted, they need to be consistent.
A fair, structured process across all roles — from entry-level to leadership — builds clarity, trust, and a strong organisational culture. Our approach ensures that every employee experiences the same transparent, supportive framework.
Linking performance to pay and progression
Employees want to know that their efforts matter — and that they lead to something.
When performance is clearly linked to salary reviews and promotions, it reinforces a culture of accountability, recognition, and growth. Clear progression pathways also improve retention by giving people something to aim for.
JourneyHR's expertise in building best-in-class appraisal strategies
Industry experience, tailored strategies
At JourneyHR, we know that effective appraisals go beyond process. We’ve developed strategies across a range of industries, including:
Advertising
Marketing
PR
Design
FMCG
Tech
Hospitality
Insurance
Fashion
Legal
Events and more
Strategic collaboration for real results
We partner with you to build and embed strategies that align with your business objectives, creating a high-performance culture where everyone is motivated to grow and succeed.
Ready to transform your employee appraisals?
Get in touch to create a performance strategy that drives development, improves engagement, and delivers results.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!
Aliya Vigor-Robertson
Founding Partner
+44 7979 498 455
aliya@journeyhr.com
Sue Shaw
Founding Partner
+44 7939 992 801
sue@journeyhr.com
Location
JourneyHR
5th Floor, High Holborn House
52–54 High Holborn
London WC1V 6RL
Office Hours
Monday–Friday
9am–5.30pm